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Sustainable toy development & manufacture

We're making soft toys more planet friendly

Recycled and recyclable soft toys

We can use up to 100% recycled material for your plush toys

Our aim is to make soft toy manufacture more earth friendly so we use fabrics and stuffing made from recycled plastic bottles for the majority of our plush toy projects. Plastic bottles are shredded into pellets, then transformed into thread which creates the plush fabric. These recycled pellets are also the sole ingredient of our soft and cuddly stuffing. Sounds unbelievable doesn’t it – but it’s true. And our plush toys are so much better for the planet because of it.

Giving the world a little hug. One plush toy at a time.

Fantastic soft toys made more sustainably